The "Stay Put" Rule (Why Entrepreneurial ADD Is Making You Poor)

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The “Two Percent Rules” internet marketing video series reveals the 2% of internet marketing activities that produce 98% of online income. In this video, I lay down the “Stay Put” rule, which has been responsible for skyrocketing my online income.




The Marketing Program is a step-by-step, walk-you-by-
the-hand bootcamp.

Each month, we give you ONE (and no more than one) "marketing project" to complete in your business.

You do that one project each month . . . and we guarantee that if you do the stuff, you'll double your online income during the next 12 months, or we'll double your money back.

Anyway, each monthly marketing project is a plain -as-day, from A-Z, step-by-step, no B.S. blueprint (that has been tested and proven to work over and over again) for getting multiple on-demand cash infusions into your business.

Facebook comments:

  • http://www.jaredmatthewkessler.com Jared

    I think that's really important Clay. I kept tweaking and fine tuning my “thing” and… I think a lot of people think that means constantly changing your business. I think as you go through the months/years you start to really fine tune what works, doesn't work and… there is a fine line between constantly changing your business and fine tuning.

    I'm only on about a year and a half in the actual blogging world, but it just KEEPS getting better over time.

  • http://FinanceYourFreedom.com/blog/ Clay Collins

    Dude, I totally agree. Infinitely tweaking your business to make it more worthwhile to you yields almost infinite payout. Of course, it's not about money . . . I still pay myself what I did from the beginning, but it's nice to be able to hire EXCELLENT people (like tracy), and to spend whatever you need to go to conferences, masterminds, . . . get good solid equipment and not be a budget operation.

  • Jim Dodge

    Good stuff. Thanks Clay.

  • http://GeorgeKao.com George Kao

    As always, a great short video, Clay. I especially loved the scenery you shot in towards the end of the video!

    Comment on the content:

    It can be very daunting for someone to answer the question “What do I want to do for the rest of my life” — so much so that they don't ever get started as a result.

    (And as you an I know, “getting started” is actually having a sales page up where people can easily buy with a credit card or paypal… a milestone that most people who want to make money with their passions online never get to.)

    So I would probably revise the question to something like this–

    * At this point in your understanding of your interests and skills, what would you really enjoy helping people with?
    * Also, if any friend or colleague has told you “you should do [this] for a living…you're so good at it and love talking about it” what is “this”?

    Then I would advise the client to go for it (and how to do it) — to make money online with their current understanding of their passion — but knowing that the client may very well come to a different/clearer idea in 3-6 months…and therefore a slightly (or sometimes dramatically) different market/niche. But the process of having launched (and made some sales) gives enormous confidence and ability to the client that she didn't have before, that allows her to more quickly experience greater success in the new market she's passionate about…

  • http://www.howtoconcentrate.net Toshi O.

    I cant wait to see what this is building up to!
    The anticipation is killing me.

  • http://www.Escapingthe9to5.com/ Maren Kate

    This seems exciting :) looking forward to seeing the changes!

  • http://www.fearlessendeavors.com/ Nate

    George -

    I like this. It's something I've always struggled with and am now just getting over as I make progress in creating a product. I always got caught up in 'what would I want to do for the rest of my life' question. It's simply an almost impossible question for some to answer b/c many don't know because it hasn't come to them yet. I find that it's more of an organic process rather then linear, which makes this process a challenge.

    I also think that's why so many people never get to 'game over' and have an actual product to sell. There's a fear of commitment….and a fear of failure that many people have so they can't decide on what it is they will do.

    I definitely think those added questions are very good in helping this, but I also think it's extremely important that people understand the intent of Clay's point on thinking of it in terms of a long-term plan and even throwing out the question 'would I be happy doing this for the rest of my life?' The reason being is that the end (I suppose in many people's case it would be making money and leaving some job) doesn't necessarily justify the means. The 'means' is the goal itself – it's basically the opposite. To find some sort of work that you would be happy doing each and every day – and work that hopefully contributes to the greater good of this planet, no matter how small it is. To be short-sighted and pick some niche or market just because you think it will make you a lot of money will ultimately lead to continued unhappiness. I think many get caught in this trap.

    First and foremost we should all start with the goal of working towards living in the moment, accepting where we are right now in our lives……and consciously and compassionately take action from that point.

  • http://GeorgeKao.com George Kao

    Nate, your comment was a great integration of the Clay's video and my comment above. Thanks!

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