Is the Juice Worth the Squeeze? How to Evaluate Market Value

by Clay on March 19, 2009

[Note: In my last post I left you with a cliff hanger. I resolved that cliffhanger yesterday on my private email list.  I had originally thought that I was ready to publicly make a certain announcement.  But I just wasn’t.  Big things, however, are on the way. (I’m certainly not telling you this to coerce you to join the list – because even if you joined the list today you wouldn’t receive yesterday’s email).]

My business outlook changed forever the day I learned what I’m about to teach you. . .

In fact, the stuff I’m about to show you has resulted in the biggest increase in profits I’ve ever seen.

Note: I would highly suggest you watch this video in full-screen mode.

P.S. Click here to download the spreadsheet shown in the video.

Comments Closed

  • KT Lee

    Thank you so much for sharing this valuable information with us! I am eagerly looking forward to doing my own research now, based on what you just taught me!

  • http://projectmojavesite.com/blog/ Clay Collins

    Hi KT! I'm really glad you find it helpful. Please let me know if you have any requests for future videos.

  • http://projectmojavesite.com/blog/ Clay Collins

    Hi KT! I'm really glad you find it helpful. Please let me know if you have any requests for future videos.

  • http://www.Twitter.com/TheGirlPie @TheGirlPie

    Gee Clay — you're not just a pretty face, this is of value, man! Incredibly helpful to see a clean, clear demo of what was in my head but not on the spreadsheet — and your post title is a great book-on-marketing title (and a swell qualifier for marketing in general.) Thanks for the teriff KEEPER of a post ~ ~TheGirlPie

  • http://www.twitter.com/TheGirlPie @TheGirlPie

    Gee Clay — you're not just a pretty face, this is of value, man!
    Incredibly helpful to see a clean, clear demo of what was in my head but not on the spreadsheet — and your post title is a great book-on-marketing title (and a swell qualifier for marketing in general.) Thanks for the teriff KEEPER of a post ~

    ~TheGirlPie

  • http://projectmojavesite.com/blog/ Clay Collins

    You're a frank & straight shooter who speaks with lil' fluff. So I really value your opinion.Anyway, if you think this is cool, just wait for what I've got coming with Project Mojave.Just saying :-).

  • http://projectmojavesite.com/blog/ Clay Collins

    You're a frank & straight shooter who speaks with lil' fluff. So I really value your opinion.

    Anyway, if you think this is cool, just wait for what I've got coming with Project Mojave.

    Just saying :-).

  • Chris L

    I'm not sure what to do with this. I see what you've done but doesn't it ignore how you monetize that top location. You don't get the money just for being 1 in Google.Seems like formula should be traffic x conversion x revenue/conversion where traffic is number of searches modified by Google rankingUnless you are monetizing with Adsense I am not sure why that is useful infoNot trying to be a jerk…love all your other stuff

  • Chris L

    I'm not sure what to do with this. I see what you've done but doesn't it ignore how you monetize that top location. You don't get the money just for being 1 in Google.

    Seems like formula should be traffic x conversion x revenue/conversion where traffic is number of searches modified by Google ranking

    Unless you are monetizing with Adsense I am not sure why that is useful info

    Not trying to be a jerk…love all your other stuff

  • http://imheavyduty.com/ Tracy

    Hey Clay, Interesting way to look at market size. Aren't the “traffic” numbers just “searches” though, and not “clicks”? I think you can get the max number of clicks per day from the Traffic Estimator tool, and then extrapolate from there. Or maybe I missed something. Thanks for the content. T

  • http://imheavyduty.com/ Tracy

    Hey Clay, Interesting way to look at market size. Aren't the “traffic” numbers just “searches” though, and not “clicks”? I think you can get the max number of clicks per day from the Traffic Estimator tool, and then extrapolate from there. Or maybe I missed something. Thanks for the content. T

  • http://projectmojavesite.com/blog/ Clay Collins

    This video is about how to determine the dollar value of a market. It is not a video about how to monetize a market. A video about how to determine the value of each market AND monitize each market would last more than 9 minutes :-)

  • http://projectmojavesite.com/blog/ Clay Collins

    Hi Tracy . . . 43% of the people who search for a term end up clicking on the top search result. So we can determine how many clicks the top ranked site is likely to receive if we know the number of searchers per month.

    The AdWords traffic estimator tool is for determining the likely number of clicks if you were to purchase an AdWords add. The organic search results (i.e. the non-paid search results) get A LOT more traffic.

  • http://projectmojavesite.com/blog/ Clay Collins

    Hi Tracy . . . 43% of the people who search for a term end up clicking on the top search result. So we can determine how many clicks the top ranked site is likely to receive if we know the number of searchers per month.The AdWords traffic estimator tool is for determining the likely number of clicks if you were to purchase an AdWords add. The organic search results (i.e. the non-paid search results) get A LOT more traffic.

  • http://projectmojavesite.com/blog/ Clay Collins

    ChrisL… you mentioned that you don't know what to do with this data. What this data is intended to do is help you choose which market to go after. Because, all other things being equal, people usually want to go after markets that stand to give businesses a higher potential ROI.

  • http://projectmojavesite.com/blog/ Clay Collins

    ChrisL… you mentioned that you don't know what to do with this data. What this data is intended to do is help you choose which market to go after. Because, all other things being equal, people usually want to go after markets that stand to give businesses a higher potential ROI.

  • http://the9to5alternative.com Alan

    Clay – great breakdown. I like the video format, too. Keep up the good work!

  • http://slackerreform.com/ CarlNelson

    Very interesting video Clay. I'll definitely add it to my business testing in line with your BILT.

  • http://slackerreform.com CarlNelson

    Very interesting video Clay. I'll definitely add it to my business testing in line with your BILT.

  • http://www.bigcanyonballoon.com/ Laurie

    Wow, Clay, that was very informative. I had no idea you could research all that stuff. I am constanly amazed at what all a person can find out if you have a map. Thanks a ton. I am going to share this with a friend.

  • http://www.bigcanyonballoon.com Laurie

    Wow, Clay, that was very informative. I had no idea you could research all that stuff. I am constanly amazed at what all a person can find out if you have a map.

    Thanks a ton. I am going to share this with a friend.

  • http://eldietario.com/ Miguel de Luis

    This little one has been the most informative post I've read in a while. Thanks man, you rock…. and yet so simple

  • http://eldietario.com Miguel de Luis

    This little one has been the most informative post I've read in a while. Thanks man, you rock…. and yet so simple

  • http://www.thegmatcoach.com/ Lee

    Cool video. Maybe I'm missing something, but could you explain how this information translates into the biggest increase in profits I’ve ever seen? Thanks!!

  • http://www.thegmatcoach.com Lee

    Cool video. Maybe I'm missing something, but could you explain how this information translates into the biggest increase in profits I’ve ever seen? Thanks!!

  • http://projectmojavesite.com/blog/ Clay Collins

    No problem, Lee! This method has resulted in the largest profits I've ever seen because it provides a means for avoiding markets where there is little to no money. A lot of people believe that search volume = people willing to spend money. So they target markets with lots of search volume but very little $$$.This method, in and of itself, isn't a panacea. It's just one metric. But once I “got” this concept, it revolutionized the way I did market research and altered my focus in a manner that resulted in a large increase in income.

  • http://projectmojavesite.com/blog/ Clay Collins

    No problem, Lee! This method has resulted in the largest profits I've ever seen because it provides a means for avoiding markets where there is little to no money. A lot of people believe that search volume = people willing to spend money. So they target markets with lots of search volume but very little $$$.

    This method, in and of itself, isn't a panacea. It's just one metric. But once I “got” this concept, it revolutionized the way I did market research and altered my focus in a manner that resulted in a large increase in income.

  • gio

    Clay, great post as always. There's only one critique I have to make – you didn't include market competition anywhere in your research! If you have two markets and one has more value but also a ton more competition, it's much more valuable to go after the market with less competition (because you are more likely to get to that number 1 spot) and less value than the market with higher competition and higher value. I think alot of people make the mistake of attempting to break into a market that is too competitive right off the bat, and then get discouraged when they don't get quick results. It takes a lot of perseverance to crack those more competitive markets, and so initially at least I think most people are better off taking competition into account as well. Would love to hear your thoughts on the topic too.

  • gio

    Clay, great post as always.

    There's only one critique I have to make – you didn't include market competition anywhere in your research! If you have two markets and one has more value but also a ton more competition, it's much more valuable to go after the market with less competition (because you are more likely to get to that number 1 spot) and less value than the market with higher competition and higher value.

    I think alot of people make the mistake of attempting to break into a market that is too competitive right off the bat, and then get discouraged when they don't get quick results. It takes a lot of perseverance to crack those more competitive markets, and so initially at least I think most people are better off taking competition into account as well.

    Would love to hear your thoughts on the topic too.

  • http://projectmojavesite.com/blog/ Clay Collins

    Hi Gio! Thanks for your comment.Of COURSE you should look at competition. This video is called “how to evaluate market value.” It's not called, “The #1 Factor for Deciding Whether to Enter a Market.”That said, there are lots of way into almost every large market. If you can't compete on SEO, then compete on social media. If you can't compete on social media, then compete with offline advertising to your online site. If you can't compete on offline advertising, buy your own banner advertising on niche websites, or go and get an army of affiliates, or . . . (the list goes on and on) :-).But ideally you'd want to compete in as many ways as possible.

  • http://projectmojavesite.com/blog/ Clay Collins

    Hi Gio! Thanks for your comment.

    Of COURSE you should look at competition. This video is called “how to evaluate market value.” It's not called, “The #1 Factor for Deciding Whether to Enter a Market.”

    That said, there are lots of way into almost every large market. If you can't compete on SEO, then compete on social media. If you can't compete on social media, then compete with offline advertising to your online site. If you can't compete on offline advertising, buy your own banner advertising on niche websites, or go and get an army of affiliates, or . . . (the list goes on and on) :-).

    But ideally you'd want to compete in as many ways as possible.

  • JBW

    Hey Clay,Great Tips and nice follow up on your Market Testing course!I noticed that though “Massage Tables” gets only 43,000 searches, “Massage Table” (singular) gets 100,000. This small difference can have a huge impact on which market we might choose to get into. Proves how careful I need to be in choosing keywords to analyze.Thanks!

  • JBW

    Hey Clay,

    Great Tips and nice follow up on your Market Testing course!

    I noticed that though “Massage Tables” gets only 43,000 searches, “Massage Table” (singular) gets 100,000. This small difference can have a huge impact on which market we might choose to get into. Proves how careful I need to be in choosing keywords to analyze.

    Thanks!

  • http://projectmojavesite.com/blog/ Clay Collins

    Good point. I was grabbing two phrases to illustrate an example, but you're absolutely correct.

  • http://projectmojavesite.com/blog/ Clay Collins

    Good point. I was grabbing two phrases to illustrate an example, but you're absolutely correct.

  • Skyers

    Is there a way I can download this video? I'd like to never ever loose this.

  • Skyers

    Is there a way I can download this video? I'd like to never ever loose this.

  • http://www.andydrish.com/ Andy

    Hey Clay – Love the video. Quick question for you…. when you talk about competing in a marketing, what do you compete on? Price? Value? Target audience? I've been looking through a bunch of products on clickbank and I guess I'm having trouble figuring out what angle to take when selling someone else's product.Great stuff!

  • http://www.andydrish.com Andy

    Hey Clay – Love the video. Quick question for you…. when you talk about competing in a marketing, what do you compete on?

    Price? Value? Target audience?

    I've been looking through a bunch of products on clickbank and I guess I'm having trouble figuring out what angle to take when selling someone else's product.

    Great stuff!

  • http://www.marcandangel.com/ Marc and Angel Hack Life

    Finally got around to reading/watching this one. Very insightful indeed. Well, I already knew that building a profitable personal development blog wasn't going to be easy… but it sure is fun.Great food for thought Clay. ;-) Thanks.

  • http://www.marcandangel.com Marc and Angel Hack Life

    Finally got around to reading/watching this one. Very insightful indeed. Well, I already knew that building a profitable personal development blog wasn't going to be easy… but it sure is fun.

    Great food for thought Clay. ;-) Thanks.

  • Gina

    So — just so I'm clear (because I'm frequently fuzzy headed) –The dog bed market ends up being the winner because it brings the better potential return of ~$131K monthly to the top Google advertiser, correct?Even though neither of them is a bad option, the dog bed market ends up being more lucrative. (higher searcher rates and more profit potential).Am I seeing this correctly?

  • Gina

    So — just so I'm clear (because I'm frequently fuzzy headed) –

    The dog bed market ends up being the winner because it brings the better potential return of ~$131K monthly to the top Google advertiser, correct?

    Even though neither of them is a bad option, the dog bed market ends up being more lucrative. (higher searcher rates and more profit potential).

    Am I seeing this correctly?

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