P.S. – Would you do me a favor and share this link on Twitter or Facebook right now? It will just take a second and I’d truly appreciate it. :-)
P.S. – Would you do me a favor and share this link on Twitter or Facebook right now? It will just take a second and I’d truly appreciate it. :-)
The Marketing Program just opened for pre-enrollment last week. But it still has a few spots in it.
Members who enroll in the program before the end of this month will receive 80% off. (Once the end of the month is over, we’ll go to full price, and the cost will never ever go back down again. Ever).
Anyway, if you have a gift, a vision, or a product that you need to get in the hands of more people, and make you more money . . . but, for whatever reason, you’ve been held back, then there’s no better place for you than The Marketing Program. And I want you to join us.
Here’s the Marketing Program in a nutshell . . .
Every December, I go to Palm Springs, CA to visit my family for the holidays.
And at the end of all the visiting and celebration . . . I go on a desert road trip.
Sometime during that road trip, I inevitably start questioning my allegiance to the Midwest (Minneapolis will always be home . . . but I’m seriously considering getting a winter house somewhere else).
Anyway, I enjoy these December road trips . . . they’re time away from my usual life and allow me to prioritize, take stock of what I’m doing, look deep into what REALLY matters, confront fears, and reflect on where things are heading.
All of this brings me to my dilemma.
Back in the day, whenever I created a new product or program, I’d let a small and select group of people (most of whom I knew personally) into the program about a month before it officially launched.
And I’d personally work with them to hone the product to their needs (and help them get results before the big public launch).
It’s because . . .
Before I do a big launch, I like to make absolutely sure that my founding members have already had a number of solid success stories, and that I know them all personally.
Before I do a big launch, I like to . . .
So . . .
I’d get feedback and amazing testimonials from folks who’d personally worked with me to get results. And the people who I let into the program early became part of a virtual advisory board for the product.
And THEY got some time with me, help implementing the material, free access to events, etc. As a way to give back, I’d also grandfather them into the one-time-only “founding members’ price” for the product. (Incidentally, I’ve been told by founding members that price was NOT the major reason they joined . . . most of them joined because they were grateful for the high-quality free stuff I consistently give away, and because they believed in what I was doing and wanted to say thanks).
All Of This Brings Me To “The Marketing Program”
In about a month I’ll be releasing something new. Here’s a sneak peek:
Anyway . . .
I’ve Been Seriously Debating Whether to Offer Founding Memberships To The Marketing Program (Some Days It Just Doesn’t Seem Worth It)
I’ve been thinking a lot about whether or not to create a virtual advisory board of “founding members” for this program.
The Drawbacks Of Doing A Founding Members Program
Well, one drawback is time. Running this kind of founding members program takes A LOT of time.
Time that I could be spending on product creation, or marketing, or a handful of “heavy-duty” business things that investors would care about, if I had them (I would never, not in a million years, take on investors or investment capital).
Another drawback is money. You might not know this, but this business (Avenue 81, INC) supports 4 FULL-TIME people. And because I only plan on admitting a small and tightly knit group of 30 to 50 people into the program . . . the business income that a founding members program would bring in would barely put a small dent in our monthly expenses. In other words, it would cost more to do the founding members program than the program would make. (I’m not doing this for the money . . . there are about four easier, quicker, and less time-consuming things I COULD do tomorrow to bring in substantially more income. For example, I could launch The Presell Formula, which a lot of people have been waiting for, and which, at a price tag of $2k, costs substantially more than the Marketing Program will cost).
Yet another drawback of doing this kind of program is the kind of people it might attract.
In past years, I had a small list of only a few thousand.
Since then, my list has grown by leaps and bounds . . . and a lot of people are on my list solely because of my reputation in this industry.
So I’m worried that if I did this, a LOT of people would be doing it because they’re bargain hunters who’d join primarily because of the founding members price, and not because they’re genuinely interested in working together.
Finally, another drawback is that . . . strictly speaking, doing a founding members program just isn’t necessary anymore.
I’ve been doing this online stuff for a long time now. I’ve got a full-time programmer on board and a team that thoroughly tests everything. We’ve rolled out countless products, we have reliable systems in place, and we’ve got a track record of selling out every single product we’ve every sold (with OR without a founding members program). So we don’t need “beta testers” . . . all of our systems and content are proven.
But Here Are The Pros Of Doing This Program
If I decided to admit founding members to The Marketing Program, it would be because . . . working with “early adopters” and fast implementers in my programs brings me outrageous amounts of joy and energy and mostly importantly, FUN.
I also get a huge rush watching my customers take the content I made a few weeks ago . . . and double their income almost overnight.
Another big piece of this is that this is something I really enjoy doing.
And I think it helps a lot of people out.
So here’s the deal.
I’m going to try something.
At this point, you have NO IDEA IN HELL what The Marketing Program is. And you have NO IDEA what the price will be.
BUT . . . if you’ve enjoyed my work, you like the way I teach, and you’ve benefited from my writing and/or products (whether free or paid) AND think that you’d be POTENTIALLY interested in being a founding member of The Marketing Program (and you’re NOT just doing this for the discount but actually want to work together) . . .
. . . then send Tracy an email at contact {at} ave81 {dot} com and let her know you’re interested in the founding members program (if we decide to do it).
(Sending an email to Tracy is a zero-commitment thing on both your part and mine. If you email her, you’re not in any way obligated to join the program, and we’re not obligated to do the program or accept everyone who emails us).
If we get enough emails from people potentially interested (and who have a genuine interest in working together on something in the future) then we’ll seriously consider doing the program . . . and the people who emailed in will get first dibs.
At this point, I’m not looking for commitments . . . hell, I haven’t even told you exactly what The Marketing Program IS or what the price will be (though it will be affordable to the first round of people).
. . . but if you’re *potentially* interested in becoming a founding member of The Marketing Program, then click this link and email Tracy (or drop her a line at contact [at] ave81 [dot] com).
I have no clue what the interest will be, but if we have enough nice and genuinely excited people email us about this, then you’ll receive more details in the next few days.
Stay tuned,
Clay
P.S. This isn’t a “test” to gauge interest in the Marketing Program and figure out whether or not to move forward. We’re doing The Marketing Program regardless, I’m just not sure whether a founding member program is a good idea at this point.
[Note #1: What you’ll find below is a 100% free and no strings attached video course (with 10 modules) . . . that contains the simple system that (by itself) made me ~$70k last year alone. The purpose of this course is to help you make $1k within the next 30 days.]
[Note #2: If you find this 100% free course helpful at all. If you gain some insight from it, AND if you feel compelled, then please share this post (and course) on twitter or Facebook. Or review it in a blog post. It would mean the world to me.]
You know those absurd projects that get way out of hand?
Like when you were growing up . . . and your dad started putting up Christmas lights. . .
and then a blow up santa. . .
and then a Christmas-themed obstacle course . . .
and then a manger scene filled with real donkeys and farm animals?
Well, that’s what happened to me with this free course I made for you (as a present for the holiday season).
It was originally intended to be one short video showing you a simple system that (by itself) made me $70k in the last 12 months.
But what I ended up creating was a cut-and-paste and done-for-you course, with . . .
Anyway, the purpose of this course is to help you make an extra $1k within the next 30 days.
I know what you’re thinking, but . . .
You can watch the entire course without opting in. There’s no up-sell, downsell, continuity program, $1 trial, or “free plus shipping and handling” scam attached to this.
And there isn’t some “part 2” of the course that I’m going to try and sell you (or some related coaching program).
All I ask for in return is that, if you find the course at all helpful . . . if you gain some insight from it, AND if you feel compelled, then please share this post (and course) on twitter or Facebook.
Or review it in a blog post.
It would mean the world to me.
With that out of the way, I better tell you . . .
My goal was to create something that most people in this business would charge between $250 and $300 for.
And then give it away for free.
You see, the products that I DO charge for aren’t cheap (they’re usually in excess of $1k).
So every once in a while, someone says to me “I wish you had a few products in the $100 to $200 price range.”
And my answer to them is always the same . . .
Anyway, let’s talk about . . .
It all started with this post (which, by the way, is the most important blog post I’ve written in the last 12 months).
In this post, I talk about how the one practice that top marketers are consistently engaged in is the non-stop, ongoing dense exchange of almost real-time nitty-gritty details about what kinds of offers have been working (in their market AND in other markets).
Indeed, among top marketers, there is a beating-pulse, word-of-mouth, and accidental network of data swapping about what worked YESTERDAY.
The problem, however, is that most people don’t even know this exists. They don’t know that they the need a constant feed of information about what offers have been working recently online.
Because it turns out that (across markets) the major factor that consistently separates top online entrepreneurs from people whose businesses never quite take off . . .
. . . is the good ol’ fashioned practice of swapping information – on an ongoing basis – about what recent offers failed and succeeded. And why.
If you’re like most people (i.e. if you’re like me) . . . you can’t have major online success before seeing numerous plain-as-day, detailed and specific examples of successful online offers.
And if you feel you’ve haven’t “made it” yet, or you’re still struggling in your market . . .
. . . then there’s a very good chance that you don’t have consistent access to “offer flow” (i.e. consistent access to behind the scenes information about how different offers are doing in your market).
In order to show you exactly of the kind of information I’m talking about . . . I made this free course showing you behind the scenes of one of my favorite offers.
(I promise you – this is an offer that you, yes YOU, can have up and running in a day; and it’s an offer that works because I’m doing the exact opposite of what everyone else is doing.)
Anyway, if you implement this offer exactly like I show you, there’s a good chance it will make you an additional $1k (at the very minimum) within the next 30 days.
I’m going to tell you how the offer works. And why it works, etc. (and as much perspective and story as I can fit into the video).
I’m also going to share information about my business that I’ve never shared before.
So, without further ado, here’s the course . . .
[Note: To download the text and materials shown in this video (plus ALL the slides used in this course) . . . please enter your email address in the form at the top or bottom of this page.] 
[Note: To download the text and materials shown in this video (plus ALL the slides used in this course) . . . please enter your email address in the form at the top or bottom of this page.] 
[Note: To download the text and materials shown in this video (plus ALL the slides used in this course) . . . please enter your email address in the form at the top or bottom of this page.] 
Clay Collins is widely regarded as one of the top internet marketers in the world. Now in his 30s, Clay left home at age 15 to start his first software company and has been practicing entrepreneurship, off and on, ever since. Clay has been behind the scenes (advising and writing copy) for some of the most important and highest grossing information marketing campaigns on the internet.
