[Editor's Note: This is a guest post by Jonathon Howard of Di Mortui Sunt]
I just finished reading Dan Ariely’s Predictably Irrational: the Hidden Forces that Shape our Decisions. It is yet another book cashing in on the market’s love of laymen economics, in the vein of The Tipping Point and Freakonomics. Like its literary predecessors, PI claims to explain all the quirks of humanity through the lens of Econonics, which as a science has about the same amount of credibility as say your local weatherman. You know, the one with an associates degree in journalism.
To Dan’s credit though, his field of economics is called “behavioral,” and the field conducts experiments involving actual humans as opposed to trolling through vast fields of numerical data, making random odd pairs in the hopes of stumbling upon one that is correlated significantly enough and then screaming it from the rooftops, as an insightful, new view of human transactions. (more…)

Escape 101, by


Clay Collins is widely regarded as one of the top internet marketers in the world. Now in his 30s, Clay left home at age 15 to start his first software company and has been practicing entrepreneurship, off and on, ever since. Clay has been behind the scenes (advising and writing copy) for some of the most important and highest grossing information marketing campaigns on the internet.